Audra Leslie, Owner

Audra is a networking and business leader with expertise in managing multiple sales and service programs while exceeding financial objectives and achieving high levels of customer satisfaction. Audra has over 20 years’ experience in the marketing and media research fields, working with Global, National and Provincial, local, community and not-for profit programs. Audra excels at understanding customer needs, relationship building and collaborating both internally and externally, as well as coaching and developing team members. Audra is passionate about bringing new ideas to life and making current ones work to their full potential. Audra and her busy family like to spend time up north hiking, swimming, boating and just hanging out enjoying time together.

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Kat O'Donnell, Art Director

Kat is an ambitious designer with a life-long love of art. Her interest in graphic design began when she was on her high school yearbook committee, and she went on to enroll in Durham College's graphic design program, where she received an advanced diploma. Her artistic talent and proficiency in design software help her create the best solutions for every client she works with. She has a strong work ethic and is constantly learning and growing her skill set. When not in the office, Kat enjoys hiking, reading and creating art.

Helena Barnett, Director of Operations

Helena works closely within our team to make sure that each client receives the resources and attention they need to be successful. Her attention to detail and organizational skills ensures that projects get done on time and on budget! Helena’s strong communication skills make her uniquely qualified for handling correspondence with clients and communication with other departments within the company to keep marketing campaigns on the right track. Helena is also passionate about writing and editing. She is a Graduate of the University of Guelph and Seneca College. Prior to joining the fantastic Graymatter team, Helena was a trained Veterinary Technician and Veterinary Hospital Manager. She leads a busy fulfilled family life, married and raising a tween and teenage daughter and their two dogs.

Kyle Patrick, Graphic Designer

Kyle has been interested in art and design ever since watching his first Disney cartoon. The constant drawing and photography of his childhood eventually led him to the Advertising & Design program at Humber, where he helped organize the graduation show. Kyle is a lover of all things automotive, video games, men's fashion, and burgers (not necessarily in that order).

Bailey Sargent, Content Specialist

Bailey is a promising young writer with a focus in social media and marketing content. Her literary skills, discovered as a child thanks to a voracious interest in reading and a prolific creative writing output, were honed in her York University education in English and Political Science. She has experience marketing small businesses through web content, social media management, and search engine optimization tactics. She has also helped charities and political groups execute successful fundraising campaigns! When she isn’t working, Bailey enjoys playing instruments, makeup art, and visiting her hometown of Dartmouth, Nova Scotia.

Kevin DeMara, Web & Mobile Developer

Kevin is an internet entrepreneur with a strong background in e-marketing, e-commerce, and web/mobile development. After earning a Bachelor of Commerce (eCommerce) at UOIT, he completed Durham College’s International Business Management graduate program winning the highest ranking graduate award. To synergize his business and technical experience, he went on to complete the Mobile Application Development graduate program at Canadore College with a perfect GPA. Currently, Kevin is involved with several tech start-up companies and leads an international team of developers. He believes in continuous life-long learning as well as working hard and smart. In his spare time, he enjoys playing guitar, hiking, gaming, and travelling.

Dawn Riddoch, Writer

Dawn is a wrangler of stories, writers and deadlines. She has exceptional organizational skills, which are critical to keeping things on target behind the scenes. Her insatiable appetite for good reads and writes makes her role in the saddle very exciting. When Dawn isn’t reading or writing, she enjoys travelling, making moccasins, and spending time with her family. Dawn feels lucky to live in Durham region where she can stroll along a beautiful waterfront, go hiking on a forest trail, purchase produce fresh from a local farm, or shop at a quaint small town mom-and-pop store.

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Contact us to learn more about what we do and our philosophy. See the work and results we’ve achieved for other clients, and meet our highly experienced team. We love helping businesses and are excited to find out about yours!

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